The small tourism marketing organization in Golden, B.C., is spreading the word about the area’s all-season adventure-style recreation, gaining it some remarkable exposure.

In May 2015, Andy Brown joined Tourism Golden as social media and communications co-ordinator. His main focus is relationships with travel media, and his approach is to engage the interest of the media with story ideas while featuring activities and events that support Golden’s tourism economy.

“One thing we have going for our town is that everyone is so nice and inviting and willing to help,” said Brown. “It makes it easy for us, when we’re organizing an event, to know that we have such an on-board community and so many ambassadors.

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