A new partnership has formed between Tourism Golden and some local sports enthusiasts, with the goal in mind to bring more awareness and tourism to Golden’s backyard.

A new ambassador program has two locals making a flurry about Golden on social media pages.

Dave Treadway is a professional freeskier, and Riley Suhan is a professional snowmobiler. Both males call Golden home during the winter, and because of their great following on social media, keen interest in the town, being public figures, and their great personalities, Tourism Golden chose them to represent Golden to outsiders.

“We’re always looking at ways to reach a larger audience,” explained Tourism Golden communications and social media manager Andy Brown. “Part of that is finding people that have a following in sports that are well known in Golden. It’s having the right people as well.”

This winter, two of the ambassadors will begin promoting Golden online.

This marks the first year of the program, so Tourism Golden is partially playing it by ear to see how it goes. In the summer, another name is expected to be added to the list of ambassadors. The number of ambassadors may change in the summer, depending on if Tourism Golden can find the right people for the job.

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